How to Keep Your Display Ads From Showing on Mobile Apps

December 16th, 2013 (No Comments)

How to Keep Your Google Display Ads From Showing on Mobile Apps Word on the street is that about 50% of clicks on mobile ads are accidental.  Of even greater concern is that for many businesses advertising on the Google Display Network, these mobile app users  are seldom a significant part of your customer demographic. […]

How to Enable Auto Tagging in the New Adwords Interface

November 21st, 2013 (No Comments)

HOW TO ENABLE AUTO TAGGING IN ADWORDS If you want your Adwords account to properly separate Google organic visitors from Adwords visitors, it is necessary to enable auto-tagging.  Otherwise, all of those visits will be attributed to showing up in Google organic results.  Hard to accurately figure your ROI if you cannot differentiate between the […]

How To Create Title Tags for Google’s New Pixel Requirement

November 14th, 2013 (No Comments)

The one thing constant with Google is CHANGE.  Title tags were showing 70 characters forever, but not any more!  Google has gone aesthetic on us.  They want to display the tag within a limited number of pixels now, so if your tag has a lot of wide horizontal letters like capital G’s or W’s, your […]

How to Find Visitors to a Specific Page in Google Analytics

November 7th, 2013 (No Comments)

Okay, they changed it all up on us again…more than usual.  So how do you find the number of visitors to a specific , unique page on your website.  Here it is until they change it again: Log in to your Google Analytics account – Go to BEHAVIOR  (below the new Audience and Acquisition sections […]

How Much Did Companies Spend on Google Adwords last year and WHY SO MUCH ?!

January 12th, 2013 (No Comments)

More companies than you would think, invest over a million dollars a month onGoogle Adwords.  Lowes, Home Depot, Amazon and a few others EACH invested over $50 million with Google Adwords in 2011.  State Farm, Progressive,  Phoenix, AT&T and a couple of others invested over $40 million EACH.  Google’s total revenues for 2011 were $37.9 billion.  Adwords consistently accounts […]

So How Much Does It Cost To Run A Google Adwords Campaign?

January 2nd, 2013 (No Comments)

HOW MUCH DOES GOOGLE ADWORDS  COST? Two costs are involved.  The human factor involved in setting up, then maintaining or “optimizing” the campaigns is one cost. Setting up a typical campaign with about 100 keywords is the first step.  We need to consult with you in person or by phone / Skype for about 1 hour […]

Should I Use Adwords or Search Engine Optimization (SEO) to get found on Google?

January 2nd, 2013 (No Comments)

Adwords or SEO…that is the question… And the answer is … Yes! The truth is that both methods work.  One can bring predictable, high quality traffic almost instantly (Adwords)  but it costs  money each time someone clicks your ad.  The other (SEO) works more slowly when your website is new, but can bring you steady, […]